Are you looking to increase your SEO traffic for holidays? These are some ways to increase Black Friday and Cyber Monday traffic for 2021.
Shoppers rush to buy gifts for loved ones, regardless of whether it’s Cyber Monday or Black Friday. As an online store owner you need to plan ahead.
To improve your chances of being ranked high in the SERPs, prioritise keyword research. Larger competitors often ignore long-tail keywords. By providing them with relevant, informative, and entertaining information, you can attract top-of the funnel prospects. It is possible to plan ahead by creating landing pages for Cyber Monday or Black Friday. You can optimise them with keywords, industry news and reliable sources.
To find long-tail keywords, you should investigate similar topics and inquire about them. Next, evaluate them using the criteria above and add the best candidates to your strategy.
Google Trends is a great tool that allows you to search for seasonal keywords. You can see the most recent changes in search trends and discover new search queries. It is possible to monitor the dynamic of search volume in real-time.
Another example of a long-tail keywords is the inquiry. These inquiries are more common among high-funnel shoppers looking for Christmas discounts. These queries are great for content marketing resources such as gift guides, video tutorials and product comparison blog articles as well as roundups.
These customers are more likely than others to be searching for specific items such as a “princess-cut 1-carat yellow diamond band” or a “diamond rings that look good on short fingers”.
We are all familiar with Google searches so we rarely use exact match terms unless doing extensive product research. People searching for “buy a diamond ring online”, are more likely to search than those who are halfway through their journey to compare prices and browse around.
These keywords have high search volume, but high specificity and match exact user search phrases.
A wise SEO strategy is to use a variety of keywords that are related to products or buying intents.
You must pick your battles when it comes to holiday keyword searches. You will need to rank quickly during the Christmas season. You should not try to rank for highly competitive keywords like “purchase cosmetics online”, or any other highly-competitive terms.
All three allow you to view a keyword’s monthly searches volume and provide additional suggestions for “similar keywords.” You can also check out which domains rank for your desired keyword (and how difficult it is to get them up).
To get more suggestions, you can then enter the keywords into Google Keyword Planner. PPC indicators like bid cost are not important for now. Instead, focus on seasonal keyword volumes. To find the most popular holiday keywords, segment keyword recommendations by month. GKP doesn’t provide exact search volumes but rather a range. Their competitiveness score is not for organic but sponsored searches.
Start by looking at the statistics from previous years to help you develop your holiday keyword strategy. Is there any term that customers might have used to find your business? You can view the Queries report for last year from Google Search Console here.
A key component of any SEO strategy is keyword research. Budget waste can be caused by targeting inappropriate keywords or those that are not relevant to product/purchase research. Your chances of success are slim if you target keywords that are too competitive for every online shop.
Campaign Redirects to Previous Years
It is better to re-optimize an asset than rank a page with low authority and few backlinks. What is the best part? What is the most important part? To maximise the benefits, you can repeat the technique next year.
You can set up a redirect at 301 if you want to change the URL structure to /blackfriday2019/ rather than /blackfriday/.
Copy That Converts
How can your text be both entertaining and persuasive? According to Yale Attitude Change, persuasive statements are more popular with people who trust their messenger and believe in the words.
Google Analytics and Google Search Console provide many data that can be used to help you determine your results. While each ecommerce company is different, there are some general indicators you should be aware of.
If your website’s performance is optimised, keywords are in place, seasonal material is online and sponsored promotions are active, you’re ready for Christmas. How do you know if your efforts are paying off?
Google Search Console is a great resource to get up-to-date information on your site’s performance.
Google Search Console, unlike Google Analytics is better suited for providing technical website statistics. This tool creates a report that shows search crawlers how they “view” your website and interact with it in order to assess its value.
It’s easy to track which visitors made purchases on your site and what they did on it. It is also possible to see which pages are receiving the most visits.
Google Analytics gives you real-time data about your website. This information includes the number of visitors to your site, their location, and the holiday marketing strategies that are most successful.
Google Analytics and Google Search Console can be just as useful as they are complicated to use. You should spend some time learning about them if you’re not familiar with them.
Next, examine data from other channels. Next, examine data from other channels. In your plan, prioritise the channels that have brought you the highest number of conversions in the past year.
To get an idea of where holiday traffic will come from in 2019, take a look at Google Search Console’s Search Terms report.
To determine where focused optimization can have the greatest impact on site performance, you don’t need to be an SEO expert. You only need the right tools.
Also, you should be alert for other issues that could impact the user experience. To learn how to improve performance, visit our tutorial on Google Core Web Vitals.
Before you move on to other areas, make sure your website is performing well. Look out for sites that take too long to load.
Google says that all these indicators are sign of a site not being good. Even if your digital marketing skills are top-notch, algorithms will lower rank your online shop.
Ecommerce websites should be functional and fast at all times throughout the year. Slow website loading, missing graphics and glitchy forms are all factors that lead to high bounce rates.
Facebook and Instagram are great platforms for advertising your business and selling your products. To keep your catalog up-to-date, you can also use product tags.
Also, you might look at the social media strategies used by your competitors and adapt them for your business.
Similar to SEO and sponsored search, prepare your social media strategy in advance of the holidays. First, determine the start and end dates of your social media campaign. Also, decide which channels you will use.
PPC (Pay Per Click)
Paid search campaign quality should be based both on past ad performance and new keyword discoveries.
Cyber Monday and Black Friday are the two most important shopping days of the year. However, it is crucial to link your sponsored search efforts with the rest of your SEO strategy. Your users will have the best omnichannel experience possible.
It is best to begin at the top of a funnel and work your way down. To increase brand awareness and product awareness, social media can be used. Paid search and SEO may be combined to convert customers in the middle stages of their customer journeys. Make sure to evaluate your entire effort and determine which channels are most effective.
You must offer a way for returning customers to connect to new pages if you plan to offer seasonal discounts. You make it easier for crawlers and other users to find the pages in your sitemap.
Once you have created the pages, add them in your XML sitemap and navigation. These landing pages are designed to bring in holiday-related searches.
It is possible to build pages in advance and use a temporary redirect 302 instead of a permanent redirect 301. This allows the pages to be hidden until they are needed. This allows you to optimize your pages for Christmas shoppers and also allows website spiders to search your site.
SEO (search engine optimisation) is a long-term strategy. SEO is a long-term endeavour. The sooner you start, the quicker you will be able to rank higher in search results.
Let’s get started with search engine optimisation. This article will show you how to improve your holiday content and landing pages so that you rank higher and get more organic traffic.
You can capture more customers and generate more revenue by investing early in seasonal optimisation
Ecommerce marketers and business owners may benefit from a successful holiday SEO strategy.
Both sellers and buyers find it easier to sell and buy online. Online shopping may allow customers to reach them faster than traditional marketplaces. Additionally,