A brand’s online presence is as important as traditional marketing today. Your company or product must be present in both physical and digital locations if you want to reach customers. These strategies should all have the same goal: to appeal to your target audience. This can vary depending on who you are trying to reach. Be sure to make every part of your advertising campaign understandable for all audience members. Failure can mean not reaching potential customers entirely.
A brand’s digital presence today is as important, if not more, than its physical location. Experts today say that a brand’s digital presence is more important than its physical location. And why shouldn’t it?
A good brand agency will implement strategies based on these 4 trends which will boost your business branding in the medium and long term.
1 – Digital Customer Experience
New expectations have been created by digitisation. Your brand agency will leverage the digitisation of the world that has created new expectations for customers. This means that optimising customer experience is a key aspect to future brand management. In New Zealand this trend will only grow after the Covid-19 pandemic raised consumer expectations about companies’ ability to respond digitally in times such as this. 68% of respondents said that it increased their expectation that brands should be able to do so now.
2 – Omnichannel Marketing
A strong digital presence is not enough. Brands must now have an omnichannel approach to reach customers. An omnichannel marketing experience is one that optimises content and offers for each channel based upon your interactions with them. This gives you the ability to access different stages of the buyer’s journey at different points.
Traditional marketing channels have been divided. But the future is all about making your brand come alive in every touchpoint. Strong omnichannel strategies will make your brand more memorable and increase revenue by allowing potential customers and existing clients to stay connected with your brand through various devices and touch points.
3 – Visual Search
Visual search, a new technology that allows you to identify products and objects by simply uploading photos, is rapidly becoming more popular. Google Lens is one application that makes use of this type image recognition. It can quickly identify details about your surroundings if you attach a photo to their app.
Internet users are increasingly using visual search to find information and even buy items online.
4 – Increased Interactivity
Interactive digital content is the future and it will only get better in 2020. Interactive quizzes can be a great way for customers to interact on social media and your website. They make it more likely that they will return for more.
Interactive content allows you to gather valuable data from users. These user-generated data help marketers to understand their audience’s preferences and tailor future marketing campaigns accordingly.
For dramatic digital growth, improve your online presence
To achieve success, it is crucial to make use of all the available tools. These principles are just as valid today as before the emergence of new trends in branding.
Your digital agency can also be your brand agency
Your trusted partner, the digital marketing agency. You may not realise how much they can do for you as a business owner. They are more than just able to bring in customers through their innovative and skilled techniques. The modern agency can do anything you ask them to. We are seeing dramatic changes in customer flow every day because of this partnership between our two companies.
Blogging can be a great way to generate leads and customers for companies and brands. Blogs have 67% more leads that those who don’t post or market online. Blogs have a 14.6% conversion rate, which is significantly higher than traditional outbound marketing methods like PPC ads and door-to-door selling.
Small businesses can benefit from blogging by creating high levels of customer engagement. This is especially true when using SEO techniques such as blogging and social media campaigns via platforms like Facebook, Twitter and LinkedIn.
Digital marketing is an important and large part of modern society. There are many types of digital marketing, including social media platforms such as Facebook advertising. You can also use tools to analyse data to determine what your customers want from you brand. This will allow you to better serve them using SEO and content marketing techniques on blogs or other websites that are targeted at those interests.
We have been helping brands to grow since 2010 through inbound and social media marketing. Our headquarters is in Auckland, but we also run campaigns nationally and internationally. After the consultation, you will be able decide whether our services are right for you.