SEO can be described in many ways, particularly as we move into 2021. One of the best analogies is that SEO is like playing chess with Google.
Why SEO resembles a game of Chess
An SEO campaign requires a clear strategy vision. Before one starts to implement any of the multiple tactics and tools available, it is important that you have a clear vision of the entire roadmap of the campaign.
Only such clear and high level vision of your SEO strategy will result in a successful search engine optimisation campaign. But if you take tactical SEO actions without a strategic vision, most likely you will only see inconsistent results, if any at all.
There is a clear parallelism with the game of Chess. A good chess player knows that they need to have a gameplay before they move their pieces.
A chess player has many tools at their disposal. Many pieces they can move and many positions they can move them to. Options, especially at the beginning stages of the game are almost limitless.
This is similar to SEO, where you have multiple options to get started.
Should you start building content? Should you optimise your website for speed? Should you build backlinks? Should you publish even more content? How much content is enough content? How many links are enough links? Should I build my brand in social media? Should I contact influencers?
So maybe options. Just like in the game of Chess.
I will leave you with the following quote from Garry Kasparov:
“Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do.”
– Garry Kasparov
In the world of SEO, Digital and Search Marketing, we can take this wisdom and venture the following proposition:
A good SEO strategist knows what to do, and a good SEO tactician knows how to do it.
We can show you how to attract high-quality buyers by optimising your website pages with keywords that they actually use when searching online. This is a great way to save money and maximise ROI for all businesses.