Māori language is growing rapidly in Aotearoa. Google is interested in how New Zealanders should be treating content.
A bilingual strategy can be a great way to reach large audiences of people fluent in Te Reo. However, it is important to carefully consider all options before you make any final decisions about what will best suit your business goals. We don’t want your marketing efforts to go unnoticed.
As time passes, both English and Māori languages are becoming more popular. This will make it possible to reach a wider audience through search engines such as google. Users can be found locally and globally using proven SEO practices.
Your website should be optimized for Google if you have potential customers who speak Te Reo. This will allow you to reach the largest audience.
This is why it is important to use both English and Māori language in title and keyword text throughout your website, as well as alt text for images.
Even though more people search in English for terms than in Māori, the inclusion of popular searches will increase your chances of being found by potential customers who speak both languages.
It is important to offer a site that caters to Māori language search. If people search for translations, it is important that you include both Māori terms and English terms in your Google title. The more popular the te loo becomes, the greater chance of connecting with them.
Google Search Console allows you to see what types of searches users are using in Google.
Consider bilingual titles
Google is an excellent tool to market and advertise your business to new customers.
Te Uru Rakau, New Zealand’s government-run forestry agency, has both Maori- and English-language terms in its Google titles. This allows them to reach people all over the globe with these languages.
They were able to get 1,400 visits from people searching “Te Uru Rakau” and 3,000 visitors from “forestry” in just six months.
Searches in Maori language are growing
Maori language search terms can be very specific so it is important to be able understand the needs of your clients. In other words, it is important to understand the search intention so that you can satisfy it with your web content.
Google’s Keyword Planner tool can be used in conjunction with their “People Also Ask” function to find out how many people search for certain keywords. This will allow you to see if they are being used alongside common phrases and questions that could give insight into the meanings and contexts of those keywords.
Should you translate Maori words or assume that your users understand what they mean?
New Zealanders search for “whenua” on Google. It is showing up in New Zealanders’ searches. Search data revealed that there were thousands of searches for “whenua” each month.
This indicates the need to use the term on Google sites without needing an English translation. More than 100-1k monthly users searched for the meaning of “whenua”, with the top results coming from dictionary websites.
Te Reo is becoming more popular
It is becoming more popular to speak Maori. For many years, interest in the reo has been steadily increasing.
As you can see below, google trends graphs show that people are changing their search habits for translations. This trend can be explained if they want to learn more about the culture and use it in New Zealand society.
Are you getting traffic from Maori language search queries?
Google often discovers unexpected content when they crawl the web and index it.
Google Search Console allows you to see what people are looking for on your site. This will allow you to ensure that you are providing useful information for all who visit these pages.
Do you feel a strong connection to your heritage? We would love to have a conversation with you about how your language links into SEO.